Assistant General Manager
Title:Assistant General Manager
Location:Santa Ana, CA

The Assistant General Manager is to support and assist in overseeing all retail operations, with the ability to make decisions and complete tasks in the absence of the General Manager.

The Assistant General Manager is a partner to the General Manager, working together to plan and execute business development strategies for growth. It is important for the Assistant General Manager to demonstrate leadership by effectively managing the team, driving sales and being solution oriented when encountering problems or issues within the store.

Daily operations include opening/closing procedures, sales target management and communication, merchandising, cash and inventory management, scheduling and staffing, and most importantly, demonstrating exceptional leadership throughout the store.


  • Sales and Profitability:
    • Drive sales in order to achieve/exceed sales budgets and key performance indicators (KPI) benchmarks
    • Analyze sales weekly by category and identify areas for improvement or growth
    • Assist in managing operating expenses such as wages, supplies and other operating costs in order to improve profitability of the store
    • Effectively communicate with GM and buying team regarding product needs in order to drive sales
    • Encourage a sale focused and driven culture within the store
    • Must be able to articulate company direction and focus in order to lead a team in the pursuit of common goals
  • Operations:
    • Assist the General Manager with daily and weekly retail operations
    • Follow and enforce all company policies and Standard Operating Procedures (SOPs)
    • Precise cash handling and management
    • Ensures facility compliance with federal, state, and local industry regulations
    • Responsible for reporting any indication of loss, whether shrink or theft
    • Ensure store and company standards are upheld throughout the entire store
    • Oversee key projects or processes as outlined with General Manager
    • Assist with inventory management and tasks
  • Leadership:
    • Lead by example and demonstrate exceptional customer service while managing the team to do the same
    • Actively motivate, coach, counsel and discipline staff as needed to meet company and store expectations as outlined
    • Recognize and acknowledge outstanding performance or service
    • Initiate and participate in any sales/operational training or product knowledge training
  • Administration/HR:
    • Comply with company and HR policies including confidentiality and non-disclosure
    • Responsible for reporting/documenting any and all personnel issues to the General Manager and Human Resources Manager in a timely manner
    • Manage all record and timekeeping with accuracy
    • Maintain regulatory compliance with state and federal labor laws
    • Manage employee relations with support of GM and Human Resources


  • Must be at least 21 years of age
  • Must pass a comprehensive background check
  • Valid identification to work in the US
  • 5+ years in a managerial role
  • Excellent management skills and development capability
  • Proficient at multi- tasking in a fast-paced environment
  • Demonstrates successful leadership and strong customer service skills
  • Possess strong interpersonal and communication skills
  • Strong analytical skills
  • Able to follow a retail schedule, including working nights, weekends and holidays as needed
  • Bachelor’s degree in business or related field (preferred)
  • Proficiency in technology software, desktop electronics, MS Office
  • First Aid and OSHA training a plus


Physical Demands and Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.



This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.


The company is an Equal Opportunity Employer, drug free workplace, and complies with ADA regulations as applicable.



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